Q: Where did the name First Watch come from?
A: The restaurant’s name inspiration has a nautical reference, referring to the first shift of the day. Every day at First Watch, we begin at the crack of dawn, slicing fresh fruit and vegetables and whipping up our French toast batter from scratch.
Q: What is the menu like, and can you tell me about your hours of operation?
A: First Watch Restaurant is a daytime dining establishment, open from 7 a.m. to 2:30 p.m. We specialize in unique breakfast, brunch and lunch creations – freshly prepared to order, along with traditional favorites, such as pancakes, waffles, soups and sandwiches.
Q: How long has First Watch been, around and where was the first restaurant?
A: First Watch started in California, with the first restaurant opening in Pacific Grove in 1983. That original restaurant became a popular spot and word began to spread quickly. Fulfilling a desire to live in Florida, partner Ken Pendery – First Watch’s current President and CEO – moved the company’s headquarters to the Sarasota/Bradenton area in 1986.
Q: What are some of your more popular dishes?
A: At First Watch, we have a number of signature items. Favorites include: Crepeggs™, Eggs Benedict™, Power Wrap™, Triathlete Omelette™, Beefeater Sandwich™, Chickichanga™, and the Not Guilty Your Honor™ Menu Descriptions
Q: What about low-fat and gluten-free options?
A: Our “Healthier Side” menu features a variety of delicious options, including egg white omelettes, fresh fruit crepes and our signature Power Wrap™. Our gluten-free options can be found here.
Q: How many restaurants do you currently operate?
A: First Watch is actually the largest daytime dining establishment in the United States, with approximately 81 restaurants in 11 states. Locations
Q: Can I make a reservation?
A: First Watch does not normally take reservations. However, if you have a large party (more than seven people), please call ahead to your local First Watch, and we will do our best to prepare for and accommodate your group.
Q: Where is First Watch based?
A: Our Corporate Offices are located at: 9027 Town Center Parkway
Bradenton, FL 34202
Phone: 941-907-9800
Fax: 941-907-8933
Q: Is First Watch involved in the community?
A: First Watch is proud to be active in each of its local communities – whether it’s raising funds for the Leukemia and Lymphoma Society, sponsoring Multiple Sclerosis Walks by providing pancakes for participants or supporting youth sports teams, we are always supportive of charitable giving.
Q: Do you offer gift cards?
A: Absolutely! First Watch gift cards are available in many denominations. You can purchase them in our restaurants or by clicking here.
Q: I like the artwork on display in your restaurants. Can I purchase it?
A: The artist has been commissioned by First Watch under an agreement, whereby neither the artist nor First Watch will sell the artwork.
Q: How do you pick your locations, and how do I get a First Watch in my town?
A: Site selection is based on a number of factors, including residential and employment densities, co-tenancy, daily needs, excellent visibility to the street and ample customer parking. Our real estate department evaluates trade areas seven days a week to identify locations that are consistent with First Watch psychographic and demographic profiles. Site Criteria
Q: Where can I find information on franchising?
A: We frequently receive requests for information regarding First Watch franchise opportunities, and we certainly appreciate the interest. First Watch is currently franchising. For more information, please click here
Q: Can I buy stock in First Watch?
A: No. First Watch is not a publicly traded company.
Q: Is nutritional information available for your menu?
A: Yes. It's just a few clicks away. Every menu item on the website has a small icon next to it. By clicking on that icon, you will directed to the nutritional information for that particular item.
Q: What is the song that plays on your homepage?
A: It is an instrumental arrangement of a song called "I Am Mine" by a talented young composer and performer named Brooke Waggoner. Find out more about Brooke and her music by visiting her website www.brookewaggoner.com
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