Q: What exactly does “First Watch” mean anyway?
A: Since the majority our customers are not sailors, pirates or sea-farin’ scallywags, we seem to get this question a lot. A “first watch” is a nautical term that refers to the very first shift of the day. And if you ask us, it’s the best shift of the day. That’s because come the crack of dawn, we’re slicing fresh fruit and vegetables and whipping up our French toast batter from scratch, just for you.
Q: What are First Watch’s hours of operation?
A: First Watch serves delicious, made-to-order Breakfast, Brunch and Lunch from 7 a.m. to 2:30 p.m. daily and from 7:00 a.m. to 2:00 p.m. daily in the Atlanta, GA area. We are closed on Thanksgiving and Christmas Day.
Q: Wait a second…you guys don’t serve dinner?
A: We’re up way too early to bother with all that dinner business. Besides, we’re known as the Daytime Café for a reason. Just give our unique and fresh made-to-order entrées a try and we think you will agree – breakfast is the new dinner.
Q: What are some First Watch favorites?
A: You gotta try our Creppeggs™. Imagine a thin, sweet crepe, with some fluffy whipped eggs rolled up inside. We’re also known for a little brunch creation we like to call the Chickichanga®. No, it’s not a Spanish dance style. But it is a delicious combination of whipped eggs, spicy chicken and homemade chorizo sausage. Or maybe take the lighter side of lunch for a spin with our Not Guilty Your Honor® wrap. Are you hungry yet? Good, because we’ve got an entire menu of delicious Breakfast, Brunch and Lunch that will keep you coming back for more. Check it out here.
Q: Does First Watch have any low-fat or gluten-free options?
A: We sure do – here’s the skinny! For our friends with dietary restrictions, our “Healthier Side” menu features a variety of delicious options, including egg white omelets, fresh fruit crepes and our signature Power Wrap™. Reference our allergen chart and gluten-free guide for help in customizing your order to meet dietary needs.
Q: How long has First Watch been around?
A: We opened our first restaurant in 1983 in Pacific Grove, California – a place renowned for all things healthy, natural and most importantly, fresh. Our first restaurant quickly became popular and kept growing. In 1986, First Watch left one sunny state for another, making a cross-country move to Florida. Our headquarters has been located in the Sarasota/Bradenton area ever since.
Q: Where is First Watch headquartered?
A: If you’re asking “where does the magic happen?” our Corporate Offices are located here:
First Watch Restaurants, Inc.
8027 Cooper Creek Blvd. #103
University Park, FL 34201
Q: How many restaurants do you currently operate?
A: One. Although we have over 100 restaurants spread across 13 states, we don’t consider ourselves a chain. Instead, we like to think of ourselves as a network of neighborhood breakfast and lunch restaurants serving one customer at a time – Breakfast, Brunch and Lunch of course. To find the one nearest you, click here.
Q: Do I need to make a reservation?
A: Actually, we do not accept reservations as seating at First Watch is first come, first served. However, if you’re dropping by with more than seven of your best friends, we recommend you call ahead. That way we can do our best to prepare for and accommodate your party. (No promises though).
Q: Is First Watch involved in the community?
A: We are and we’re proud of it. Whether we’re raising funds for our local schools, cheering on youth sports teams, or cooking up pancakes for 5K runners, we love to give back to our local communities. Got a cause you’d like to share with us? Tell us about it here.
Q: Do you offer gift cards?
A: We sure do. When you want to give the gift of fresh, First Watch gift cards are your best bet. They can be purchased in any of our restaurants or by clicking here. Trust us, they’ll eat it up. For Gift Card balance inquiries, please call 1-888-892-3813.
Q: Can I purchase the artwork on display in your restaurants?
A: Hey, we’re glad you dig our artwork! But sorry, it’s not for sale. The artist has been commissioned by First Watch under an agreement whereby neither the artist nor First Watch will sell the artwork.
Q: How do I get a First Watch in my town?
A: We choose potential First Watch sites using a complex scientific formula that evaluates a dizzying number of very important factors. We’d explain it, but it’s very, very complicated. Have a suggestion for a great place for a new First Watch? Tell us about it at email@example.com, and we’ll consult our experts.
Q: How can I franchise my own First Watch?
A: Looking for a fresh franchise opportunity? If you’re a well-capitalized, experienced restaurant operator with a proven track record of success and consider yourself a morning person, ok. To learn more about franchising, click here and apply today.
Q: Can I buy stock in First Watch?
A: Nope. First Watch is not currently a publicly traded company.
Q: Is nutritional information available for your menu?
A: Of course! We’re proud of our ingredients. Each menu item on our website has a small button next to it that looks like this: . Click on that icon to view the nutritional information for that item. See our menu online here.
Q: I can’t find your menu prices online. Where are they?
A: Our menu prices vary slightly by geographic location, but if you click here to select the First Watch restaurant you’re planning to attend (and then select this menu link) you’re sure to find our menu prices.
Have a burning question we didn’t answer here? Need to tell us how much you love us? Or let us know how great your First Watch experience was? Please send any questions or feedback or comments to firstname.lastname@example.org