Q: Where did the name First Watch come from?
A: Our name is inspired by a nautical reference, referring to the first shift of the day (it's a natural if you think about it). Each day at First Watch, we begin at the crack of dawn, slicing fresh fruit and vegetables and whipping up our French toast batter from scratch.
Q: What is the menu like, and can you tell me about your hours of operation?
A: First Watch is a daytime restaurant, open from 7:00 AM to 2:30 PM. We specialize in unique Breakfast, Brunch and Lunch creations — freshly prepared to order, along with traditional favorites, such as pancakes, waffles, soups and sandwiches.
Q: How long has First Watch been around and where was the first restaurant?
A: First Watch started in California, with the first restaurant opening in Pacific Grove in 1983. That original restaurant became a popular spot and word began to spread quickly. Fulfilling a desire to live in Florida, partner Ken Pendery — First Watch's current President and CEO — moved the company's headquarters to the Sarasota/Bradenton area in 1986.
Q: What are some of your more popular dishes?
A: At First Watch, we have a number of signature items. Favorites include: Crepeggs™, Eggs Benedict, Power Wrap™, Triathlete Omelette®, Beefeater Sandwich, Chickichanga®, and the Not Guilty Your Honor®: Menu Descriptions
Q: What about low-fat and gluten-free options?
A: Our "Healthier Side" menu features a variety of delicious options, including egg white omelettes, fresh fruit crepes and our signature Power Wrap™. Click here for our Gluten Free Menu Items.
Q: How many restaurants do you currently operate?
A: First Watch is actually the largest daytime dining establishment in the United States, with 82 restaurants in 11 states: Our Locations
Q: Can I make a reservation?
A: At First Watch we do not normally take reservations. However, if you have a large party (more than seven people), please call ahead to your local First Watch, and we will do our best to prepare for and accommodate your group.
Q: Where is First Watch based?
A: Our Corporate Offices are located at:
9027 Town Center Parkway
Bradenton, FL 34202
Phone: 941-907-9800
Q: Is First Watch involved in the community?
A: First Watch is proud to be active in each of its local communities — whether it's raising funds for local schools or youth sports teams, or providing pancakes for participants of 5K runs, we believe in giving back. Submit your request here.
Q: Do you offer gift cards?
A: Absolutely! First Watch gift cards are available in many denominations. You can purchase them in our restaurants or by clicking here.
Q: I like the artwork on display in your restaurants. Can I purchase it?
A: The artist has been commissioned by First Watch under an agreement whereby neither the artist nor First Watch will sell the artwork.
Q: How do you pick your locations, and how do I get a First Watch in my town?
A: Site selection is based on a number of factors that we evaluate before we decide to open a new location. If you have a suggestion for a great place for a First Watch restaurant, please tell us about it here comments@firstwatch.com.
Q: Where can I find information on franchising?
A: First Watch is now making our great concept available to well-capitalized, experienced restaurant operators who have a proven track record of success. For more information, please click here.
Q: Can I buy stock in First Watch?
A: No. First Watch is not a publicly traded company.
Q: Is nutritional information available for your menu?
A: Yes. It's just a few clicks away. Every menu item on the website has a small icon next to it. By clicking on that icon, you will directed to the nutritional information for that particular item.
If your question was not answered or if you would like to leave a comment, please click here: comments@firstwatch.com