First Watch 101



First Watch - A Fresh Idea in Breakfast and Lunch Restaurants


At First Watch, we believe in putting our customers first.


We begin each morning at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. Freshness is never compromised—as we use only the finest ingredients available for the freshest taste possible.


When you arrive, we welcome you with a pot—not just a cup—of our Sunrise Select® Premium Blend coffee, along with complimentary newspapers and WiFi Internet access.


We want to provide every customer with an extraordinary dining experience. It's all part of our "YOU FIRST®" service philosophy—doing whatever it takes to make your visit memorable.


Our Hours


Being a breakfast restaurant, we're morning people. We're open year-round from 7:00 AM to 2:30 PM, excluding Thanksgiving and Christmas Day.


Our Menu


First Watch offers an appetizing assortment of menu items, from traditional breakfast and lunch favorites—from eggs, pancakes, soups, salads and sandwiches, to our own irresistible specialties, such as the Chickichanga®, Crepeggs® and classic BLTE® sandwich.


Health conscious since our inception, our "Healthier Side" features a variety of delicious options, including egg white omeletes, fresh fruit crepes and our signature Power Wrap™.


We are more than happy to accommodate special requests to meet specific dietary needs. Menu


Our Acclaim

(Just to name a few)



Careers


You'll never have to ask for a night off.

As the nation's fastest-growing daytime-only breakfast and lunch restaurant company, we continually seek qualified employees for managerial and full-time or part-time positions. Our employees make nighttime wages working daytime hours. We offer flexible schedules, health benefits, opportunities for advancement, tuition reimbursement programs and no night shifts. Please visit us at any First Watch breakfast restaurant between 2:30 and 4:00 pm daily to apply, or email us at .


Our History


"If we can, we will...SM"

Back in 1983, there was no breakfast restaurant-focused category, really. Then the original First Watch opened with the idea that people want a Breakfast, Brunch and Lunch restaurant that doesn't moonlight with steaks or anything else later in the day.


Word about this "fresh, new concept" spread, and before long this restaurant that was only open from 7:00 AM until 2:30 PM became very popular and the idea of bringing the First Watch experience to other places was born.


Sunrise Select®


It's our pleasure to welcome you to First Watch with your very own pot of our exclusive Sunrise Select® Premium Blend coffee. Our Sunrise Select® Premium Blend is made with slow-roasted, hand-selected, high-grown Panamanian, Colombian, and Mexican coffee beans. Dutifully satisfying your craving for quality coffee, we have toiled to make the very best.


Sunrise Select 12 oz bags of ground coffee are now available at your local First Watch hostess stand. The same flavor you enjoy in our breakfast restaurants is now available for brewing at your place. Think of it as your reward for getting out of bed.


Fresh Facts


First Watch is happy to bring you Fresh Facts, an assortment of healthy and nutritional factoids. Here's to your health!

Sign up to receive Fresh Facts, along with exclusive offers, by joining First Watch's Sun eClub.





  • Sunrise Select
  • Fresh Facts
  • Join Sun eClub
  • Community Relations
  • You First Philosophy
  • "Best Sunday Brunch"
    - Bradenton Herald
    "Best Breakfast for the 20th consecutive year!"
    - Sarasota Magazine
    "Best Place to Eat after a Race"
    - Competitor Magazine
    "2008 Golden Chain Award Winner Kenneth Pendery"
    - Nation’s Restaurant News
    "Best Brunch in Southwest Florida"
    - Gulfshore Life Magazine
    "Best Brunch"
    - Riverfront Times
    "Best Breakfast"
    - St. Louis Java Journal
    "Best Breakfast"
    - Orlando Weekly
    "#1 Place to Eat Breakfast on the East Side of Cincinnati"
    - Cincinnati Enquirer
    "Best Business Breakfast"
    - Ingram’s Magazine
    "Best Morning Eats in southwest Florida"
    - Gulfshore Life Magazine
    "Best Breakfast 14 Years in a Row!"
    - City Beat (Cincinnati, OH)
    "#1 Place to Eat Breakfast on the East Side of Cincinnati"
    - Cincinnati Enquirer
    "Best of Columbus"
    - Columbus Monthly Magazine
    "Best Breakfast in Tampa Bay"
    - World of Westchase
    "#1 Sunday Brunch"
    - Orlando Sentinel
    "Best Breakfast 7th Consecutive Year"
    - Columbus Monthly Magazine
    "Best Place to Eat out with Grandpa!"
    - Riverfront Times