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Open 7am - 2:30pm
Blueberries

Franchise

First Watch The Daytime Cafe

Breakfast is the new dinner. It is the fastest growing segment in the restaurant industry and First Watch® has established itself as the category leader, making it one of the hottest concepts available today.

With more than 25 years of proven operational expertise, a powerful and unique brand identity that resonates with consumers and strong customer loyalty, First Watch® franchise opportunity represents a distinctive product offering and a compelling franchise opportunity. Our model offers strong unit economics on a business plan built on operating hours of 7:00 AM to 2:30 PM, lower food and investment costs compared to other full-service restaurants and a unique, award-winning and craveable menu.

In addition, we provide our franchisees professional support every step of the way in critical areas, such as real estate site selection, construction, owner and crew training, operations procedures and marketing, just to name a few.