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Our History

Back in 1983, there was no breakfast restaurant–focused category, really. Then the original First Watch opened from 7am – 2:30pm with the idea that people want a Breakfast, Brunch and Lunch restaurant that doesn’t moonlight with steaks or anything else later in the day.

Word about this “fresh, new concept” spread, and before long the daytime cafe became very popular and the idea of bringing the First Watch experience to other places was born.