Award-winning Brunch Spot to Open First Michigan Restaurant

First Watch will open in Troy on March 26

TROY, Michigan – March 20, 2018 – First Watch, the popular national breakfast, brunch and lunch restaurant company, today announced that it will open its first Michigan restaurant on Monday, March 26, in Troy. The new 3,500-square-foot eatery will open at 7 a.m. at 812 E. Big Beaver Road, in front of REI and LA Fitness. First Watch in Troy will employ about 25 people.

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables and cage-free eggs as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Troy will also serve the restaurant’s new Project Sunrise coffee, grown by an independent group of female farmers in Huila, Colombia, called Mujeres en Café. The restaurant will also offer options from its Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.

Florida-based First Watch operates 32 restaurants in neighboring Ohio as well as four restaurants in Indiana. The company serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. and also offers customers complimentary newspapers and free Wi-Fi Internet access.


About First Watch First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 320 restaurants in 29 states, including more than 240 First Watch restaurants, 75 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

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