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Award-Winning Cafe Opens First Mississippi Restaurant in Oxford

The restaurant is the second of 10 planned First Watch openings in partnership with Quail Ridge Enterprises

OXFORD, Mississippi – July 25, 2018 – First Watch, the popular national breakfast, brunch and lunch restaurant, today announced that it has opened its newest restaurant in Oxford. The new First Watch at 104 South Lamar Court is the 260-restaurant company’s first in Mississippi. The new 3,700-square-foot eatery employs about 25 people.

The award-winning restaurant company currently operates restaurants in 30 states. First Watch has partnered with franchise group Quail Ridge Enterprises, to bring the breakfast, brunch and lunch concept to Oxford. The franchise group has plans to open a total of 10 First Watch restaurants in Jackson, Oxford and Hattiesburg, Mississippi, as well as Northern Louisiana. It currently operates one First Watch restaurant in Shreveport, Louisiana, and several Newks Eateries in the two states.

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables and cage-free eggs as well as more indulgent, traditional breakfast, brunch and lunch offerings.

First Watch in Oxford serves the restaurant’s new Project Sunrise coffee, grown by an independent group of female farmers in Huila, Colombia, called Mujeres en Café. The restaurant also offers options from its Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.

The new restaurant opened with First Watch’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.


About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. The company was recognized as one of Business Intelligence Group’s Best Places to Work in 2018 and as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 330 restaurants in 29 states, including more than 260 First Watch restaurants, 70 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

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