Award-Winning Cafe to Make Lakeland Debut

First Watch will open on October 16, with plans for a second Lakeland opening before 2018

LAKELAND – October 10, 2017 – First Watch, the popular Sarasota-based breakfast, brunch and lunch concept, announced today that it will make its Lakeland debut on Monday, October 16. The 3,500-square-foot restaurant will open at 7 a.m. at 4316 US Highway 98 next to Wawa, and it will employ about 25 people. The daytime café also plans to open a second Lakeland location before the year’s end.

Customers of First Watch in Lakeland will be able to enjoy the eatery’s innovative menu, including popular dishes like Quinoa Power Bowls, Avocado Toast, Lemon Ricotta Pancakes and options from the Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.

“First Watch has been serving Florida for more than 3 decades,” said Chris Tomasso, president of First Watch. “We have had our sights set on Lakeland for years, and it’s an honor to finally be opening First Watch here. We look forward to growing alongside this great city.”

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. The new restaurant in Lakeland will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 26 states, including more than 220 First Watch restaurants, 80 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit

New First Watch App

Download our new and improved app to skip the wait, order takeout online, and browse the menu.

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