There’s no better way to tell the First Watch story and engage our customers and candidates than with those who know us best – YOU! Submit your content in 3 easy steps. See below for details and watch the video to learn more.


Phone? Check. A special place in your heart for First Watch? Definitely. Then you’ve got all the ingredients you need to become a First Watch content creator and tell our story, your way.

You’ve got the content, and we’ve got the cash! For every First Watch inspired video you create that we end up reposting, we’ll send you $250*! It’s as simple as eggs and bacon…

What to do:

What not to do:

Ready to start making fun content? Follow these steps:

  1. Create a First Watch themed video. You can choose to post it on your social media accounts, or you don’t have to!
  2. DM the video to the @firstwatch Instagram or TikTok account OR email your video to content@firstwatch.com. Note: please include your full name and the First Watch restaurant you are employed at.
  3. If we love your content and repost it, we’ll send you $250*! Now show us what you’ve got!

While we’d love to feature everyone who reaches out to us, please know that selection is competitive. If selected, we’ll reply back to your DM with the good news!

Contest Rules + Terms & Conditions:
Must be 18 years or older. Content/production must comply with the First Watch Code of Ethics and Business Conduct and Employee Handbook. No content should be captured during working hours. Only Hourly Employees are eligible to participate. This program runs through December 31, 2023 at 11:59pm EST.

*Payouts are equal to $250, minus taxes and withholdings.

Eligibility: The First Watch Team Member Content Creator program is open to all natural persons who are legal residents of the 50 United States and District of Columbia, who are at least 18 years old at time of entry.

Entry Period: This contest begins on January 1, 2023 at 12:01 AM EST and ends on December 31, 2023 at 11:59 PM EST (“Entry Period”).

How to Enter: Create a First Watch themed video and DM it to @firstwatch on Instagram or TikTok OR email it to content@firstwatch.com.

Limitations on Entries: There is no limit on the amount of videos Team Members can create and submit.

Prize: Selected individual whose videos are reposted to First Watch’s official social channels will earn $250*

Content Selection: Content will be selected by First Watch during the Entry Period taking place. The drawing will be conducted by First Watch, whose decisions and interpretations on all matters relating to the contest and these Official Rules are final and binding in all respects.

Winner Announcement: First Watch will contact Team Members if they earn $250* via email or DM on Instagram or TikTok.

WARNING: ANY ATTEMPT BY ANY PERSON, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER WITH OR VANDALIZE ANY SPONSOR-OWNED WEBSITE OR MOBILE APPLICATION OR RELATED SOCIAL NETWORKING SITE, THE ENTRY PROCESS, OR OTHERWISE INTERFERE WITH OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES, MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

General Terms: By entering this contest, you promise to abide by the Official Rules and decisions of First Watch, which will be final and binding in all respects. Failure to comply with these Official Rules may result in disqualification from the contest. All contest materials are subject to verification and are void if (a) not obtained in accordance with these Official Rules and through legitimate channels, (b) any part is counterfeited, altered, defective, damaged, illegible, reproduced, tampered with, mutilated or irregular in any way, (c) are obtained where prohibited, or (d) they contain printing, typographical, mechanical, or other errors. You assume all risk of loss, damage, destruction, delay or misdirection of contest materials submitted to First Watch. In the event any portion of this contest is compromised by activities beyond the control of First Watch which, in the sole opinion of the First Watch, corrupt or impair the administration, security, fairness or proper play of the contest or this contest, First Watch reserves the right at its sole discretion to modify, suspend or terminate the contest. Winning a prize constitutes permission for First Watch and its agencies to use prize winners’ names, addresses (city & state), voices and/or likenesses for purposes of advertising, promotion and publicity, for this Sweepstakes only, without further compensation, unless prohibited by law. Sponsor may prohibit you from participating in the contest or winning a prize if, in its sole discretion, it determines that you are attempting to undermine the legitimate operation of the contest by cheating, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or First Watch. If for any reason this contest is not able to be conducted as planned, including, but not limited to, by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud or any other causes beyond the reasonable control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the contest, then First Watch reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes and randomly draw from those entries received up to the cancellation/suspension date to award prizes.
First Watch will not be responsible for any injury, damage or loss of any kind arising out of your participation in the contest as well as any other claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from receipt, acceptance, possession, misuse or use of a prize or participation in any promotion related activity or participation in this Sweepstakes. YOU AGREE TO RELEASE, DISCHARGE, AND HOLD HARMLESS SPONSOR, ITS AFFILIATES, SUBSIDIARIES, EMPLOYEES, OFFICERS, DIRECTORS, AGENTS AND ASSIGNS FROM AND AGAINST ANY OR ALL CLAIMS, LOSSES, INJURIES, OR DAMAGES RESULTING FROM PARTICIPATION IN THE CONTEST.

Dated: December 16, 2022