Julie Bradley and Lisa Price bring years of experience in business development and finance

BRADENTON, Florida – October 26, 2020 – First Watch, the leading breakfast, brunch and lunch concept, announced today that it has added two senior executives – Julie Bradley and Lisa Price – to its board of directors.

Julie Bradley has extensive experience in finance, accounting and corporate development. She most recently served as chief financial officer of TripAdvisor from 2011 to 2015. Prior to TripAdvisor she was CFO at Art Technology Group from 2005 to 2011 and was named CFO of the Year by the Boston Business Journal in 2010. Bradley currently serves on the boards of directors of respected brands including Wayfair and GoodRx and previously served as a director of Constant Contact, Blue Apron and ExactTarget. She is also a member of the board of trustees at Wheaton College and Judge Baker Children’s Center.

Julie Bradley
Julie Bradley

Lisa Price founded haircare and beauty products company Carol’s Daughter in 1993 with a gentle nudge from her mother, Carol. She began selling homespun products at flea markets and then later out of her home. In 2014, the brand was acquired by L’Oreal. To this day Lisa holds an executive role helping with product development, marketing and creative direction. Carol’s Daughter products are featured on the shelves at national retailers, and Lisa is the face of the brand on HSN. In 2004, Price co-authored the memoir “Success Never Smelled So Sweet” which documents her journey from bankruptcy to success.

Lisa Price
Lisa Price

“We are so fortunate to have these two outstanding individuals join our growing organization during this evolutionary period for our industry,” said Chris Tomasso, president and CEO of First Watch. “Lisa and Julie have diverse backgrounds and unique perspectives that will be complementary to our already high-functioning, collaborative board.

Bradley and Price join existing Board members including former President & CEO of McDonald’s Ralph Alvarez, Advent International Managing Director Tricia Glynn, Advent International Chairman and Managing Partner David Mussafer, Advent International Vice President Michael White, former Dunkin’ Donuts President Will Kussell, First Watch co-founder Ken Pendery and Tomasso.

About First Watch
First Watch is a high-growth daytime restaurant concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of more than 300 local “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as pancakes, omelets, sandwiches and salads, alongside specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as Nation’s Restaurant News’ top Consumer Pick in the breakfast category as well as the coffee category for its Project Sunrise coffee program in 2019. It was also named one of TripAdvisor’s Best Restaurant Chains for 2019 and one of Business Intelligence Group’s Best Places to Work in 2018. There are more than 400 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit

About Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 360 private equity transactions in 41 countries, and as of June 30, 2020, had $58 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 200 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. After more than 35 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit or

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