The Daytime Café is bringing its signature crafted brunch cocktails to St. Pete and Brandon

TAMPA, Florida – November 15, 2019 – First Watch, the 36-year-old Florida-based breakfast, brunch and lunch concept which made its Tampa debut in 1996, today announced it is introducing crafted alcoholic brunch cocktails to two restaurants in the Tampa Bay Area. Its restaurant on 4th Street in St. Petersburg began offering the beverages today, November 15, and its new restaurant at 979 East Bloomingdale Ave. in Brandon will open and begin serving them December 12.

First Watch, which is headquartered in Manatee County, offers chef-driven breakfast, brunch and lunch options at 20 Tampa Bay Area restaurants. This region also serves as the concept’s test market, where new dishes, technology and more are available oftentimes about a year before the restaurant company debuts them to its other eateries across the nation. Its restaurants, for more than 30 years, did not serve alcohol, and these two Tampa Bay Area restaurants serve as part of a larger group of First Watch restaurants taking the leap.

In Brandon and St. Petersburg, fans of the First Watch brand will be able to enjoy unique alcoholic brunch cocktails, which are variations of the restaurants’ popular juices, squeezed fresh daily. Examples include a Vodka Kale Tonic, made with gluten-free vodka, fresh juiced kale, Fuji apple, English cucumber and lemon, and a Pomegranate Sunrise, made with Camarena Tequila, pomegranate, fresh lime and agave nectar. Classic brunch cocktails like Mimosas and Bloody Marys are also available, as are kombucha and Truly Hard Seltzer.

First Watch customers visiting the new restaurant in Brandon will notice some things are looking a little different too. When walking into the 3,500-square-foot restaurant in Bloomingdale Square, they’ll encounter elements not yet seen in other local First Watch restaurants including a bar/beverage counter at the entry. The interior of the new restaurant in Brandon is bright and maximizes the abundant daylight that enters the dining room. It builds upon First Watch’s Urban Farm design prototype with the addition of warm blue tones, quartz countertops and a subway tile backsplash.

First Watch in Bloomingdale Square, like the others in the Tampa Bay Area, will offer craveable, unique breakfast, brunch and lunch options. The concept’s revolving seasonal menus have included items like a Braised Short Rib Benedict, Cornbread Carnitas Breakfast Bowl, Smoked Salmon Tzatziki Toast and Lemon Blueberry Quinoa Pancakes, in addition to seasonal juices, pressed daily from only the highest quality fruits and vegetables. First Watch also offers traditional breakfast, brunch and lunch items like omelets, pancakes, salads and sandwiches. In the new restaurant, First Watch will serve its socially responsible and award-winning Project Sunrise coffee, which supports an independent group of female farmers in Huila, Colombia.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, fresh breakfast, brunch and lunch made from high quality ingredients. A recipient of more than 300 local “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as pancakes, omelets, sandwiches and salads, alongside specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as Nation’s Restaurant News’ top Consumer Pick in the breakfast category as well as the coffee category for its Project Sunrise coffee program in 2019. It was also named one of TripAdvisor’s Best Restaurant Chains for 2019 and one of Business Intelligence Group’s Best Places to Work in 2018. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 370 restaurants in 31 states, including more than 360 First Watch restaurants, 15 The Egg & I restaurants and one Sun & Fork restaurant. For more information, visit

New First Watch App

Download our new and improved app to skip the wait, order takeout online, and browse the menu.

App Store Download, opens in new tab Google Play Download, opens in new tab
We love our employees more than bacon. And that says a lot.

We are currently searching for energetic people who can deliver top-notch service, build meaningful relationships, and become part of our team.

Apply Now