First Watch to Open in South Lakeland

Less than a month after its first Lakeland opening, First Watch opens a second local cafe

LAKELAND – November 7, 2017 – First Watch, the popular Sarasota-based breakfast, brunch and lunch concept, announced today that it will open a second Lakeland restaurant on Monday, November 13. The 3,400-square-foot restaurant will open at 7 a.m. at 4620 South Florida Ave., and it will employ about 25 people. The opening comes on the heels of the daytime café’s first Lakeland opening on U.S. Highway 98 in mid-October.

Customers of First Watch’s new South Lakeland restaurant will be able to enjoy the eatery’s innovative menu, including popular dishes like Quinoa Power Bowls, Avocado Toast, Lemon Ricotta Pancakes and options from the Fresh Juice Bar – including the best-selling Morning Meditation – juiced in-house daily using only the highest quality fruits and vegetables.

“In a few short weeks, Lakeland has proven to be a fantastic locale for First Watch,” said Chris Tomasso, president of First Watch. “It’s clear that there was a gap for a truly fresh, family friendly breakfast, brunch and lunch café in the city, and we’re honored to have the opportunity to fill that void. We look forward to serving our new neighbors here for years to come.”

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. The new restaurant in Lakeland will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 26 states, including more than 230 First Watch restaurants, 75 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit

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