FIRST WATCH’S NEW “CONCEPT” RESTAURANT TO OPEN IN GREEN HILLS

The daytime café will open September 17 and be its first Tennessee restaurant to serve alcohol

NASHVILLE – September 12, 2018 – When the new First Watch restaurant opens on Monday at 2002 Richard Jones Road in Green Hills, fans of the breakfast, brunch and lunch concept with seven other Nashville-area locations will notice some things are a little different.

For one, the new restaurant at Greenbriar Village is larger – 4,500 square feet, not including the outdoor dining area that holds 11 additional tables (an average First Watch is 3,300 square feet). It features elements not yet seen in other First Watch restaurants including a bar/beverage counter serving specialty coffee drinks like cappuccinos, lattes and espressos as well as unique alcoholic brunch cocktails like a Vodka and Kale Tonic – a variation of the restaurant’s popular Kale Tonic drink featuring Stoli gluten-free vodka. Classic brunch cocktails like Mimosas and Bloody Marys are also available, as is wine and kombucha and beer on draft.

The interior is bright and maximizes the abundant daylight that enters the dining room, which is surrounded by tall windows. It builds upon First Watch’s Urban Farm design prototype with the addition of warm blue tones, quartz countertops, a subway-tile backsplash, a quartz high-top community table, and a grab-and-go retail area showcasing baked goods including muffins, breads, cookies and other sweet treats.

“One of the keys to our continuous growth and success at First Watch has been our focus on evolving and being on the front end of trends, whether that’s with our menu options, our décor, or our service philosophies,” said Chris Tomasso, president of First Watch. “Since we opened here in 2011, Nashville has proven to be a fantastic home for First Watch, and we chose the Green Hills area to test some exciting new programs we’ve been working on because we really appreciate the dynamic, diverse and growing community. The new First Watch is a beautiful restaurant, and we can’t wait to introduce this prototype to our friends and neighbors in the area.”

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. First Watch on Richard Jones Road will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Morning Meditation – juiced in-house daily using only the highest quality fruits and vegetables.

Since entering the market in 2011 with its first restaurant in Brentwood, First Watch has built a loyal, passionate following. Word spread quickly about this restaurant and its fresh, made-to-order breakfast, brunch and lunch menu which lead to additional locations opening throughout the area to meet the growing demand in Franklin, Smyrna, Murfreesboro and Hendersonville.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. The company was recognized as one of Business Intelligence Group’s Best Places to Work in 2018 and as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 340 restaurants in 30 states, including more than 270 First Watch restaurants, 70 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

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