The new First Watch is the concept’s third in the area

BENTONVILLE, Arkansas – January 22, 2020 – First Watch, the award-winning breakfast, brunch and lunch spot announced today that it will open its third Arkansas restaurant in Bentonville. The new 5,100-square-foot eatery at 500 Southeast Walton Blvd. employs about 30 people.

In the new Bentonville restaurant, First Watch will offer craveable, unique breakfast, brunch and lunch options. The concept’s revolving seasonal menus have included items like a Braised Short Rib Benedict, Cornbread Carnitas Breakfast Bowl, Smoked Salmon Tzatziki Toast and Lemon Blueberry Quinoa Pancakes. This season’s menu features Brilliant Beet Toast, Vanilla Chai Latte Pancakes and a Baja Chicken Burrito Bowl, in addition to seasonal juices, pressed daily from only the highest quality fruits and vegetables.

First Watch also offers traditional breakfast, brunch and lunch items like omelets, pancakes, salads and sandwiches. The concept also serves its socially responsible and award-winning Project Sunrise coffee, which supports an independent group of female farmers in Huila, Colombia.

This opening will be the sixth First Watch opening by franchise group Ozark Endeavors, which has rights to open First Watch restaurants in Southwest Missouri and Northwest Arkansas.

“When we opened First Watch in Rogers last year, we couldn’t have anticipated the amazing response from our new neighbors,” said James Tillman, franchise owner of Ozark Endeavors. “We’re confident that our fresh and innovative brunch options and people-first service will resonate well with this dynamic community in Bentonville. We’re grateful for the opportunity to serve our new friends here.”

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.

About First Watch
First Watch is a high-growth daytime restaurant concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of more than 300 local “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as pancakes, omelets, sandwiches and salads, alongside specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as Nation’s Restaurant News’ top Consumer Pick in the breakfast category as well as the coffee category for its Project Sunrise coffee program in 2019. It was also named one of TripAdvisor’s Best Restaurant Chains for 2019 and one of Business Intelligence Group’s Best Places to Work in 2018. There are more than 365 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit


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