The new First Watch joins four others in Greater Austin
AUSTIN – January 10, 2020 – First Watch, the award-winning breakfast, brunch and lunch spot announced plans today to open its fifth Greater Austin restaurant in Georgetown’s Wolf Crossing development on Monday, January 13. The new 4,200-square-foot eatery at 1225 S IH 35 Frontage Rd will employ about 30 people.
Not only is the new restaurant significantly larger than the average First Watch restaurant, but it will also be one of the concept’s first restaurants in Texas to serve crafted signature brunch cocktails like a Vodka and Kale Tonic – a variation of the restaurant’s popular Kale Tonic drink featuring gluten-free vodka. Classic brunch cocktails like Mimosas and Bloody Marys are also available, as are cider, kombucha and Truly Hard Seltzer.
In the new Georgetown restaurant, First Watch will offer craveable, unique breakfast, brunch and lunch options. The concept’s revolving seasonal menus have included items like a Braised Short Rib Benedict, Cornbread Carnitas Breakfast Bowl, Smoked Salmon Tzatziki Toast and Lemon Blueberry Quinoa Pancakes, in addition to seasonal juices, pressed daily from only the highest quality fruits and vegetables. First Watch also offers traditional breakfast, brunch and lunch items like omelets, pancakes, salads and sandwiches. The concept also serves its socially responsible and award-winning Project Sunrise coffee, which supports an independent group of female farmers in Huila, Colombia.
The new restaurant is owned by Houston-based franchise group, MH(FW) RESTAURANTS LLC, a wholly owned subsidiary of MAC HAIK ENTERPRISES LTD (MHE). Now Mac Haik, former wide receiver for the Houston Oilers, is one of First Watch’s successful franchise owners. Haik was formerly The Egg & I’s major franchisor partner and largest franchisee when the Houston businessman sold his 30-restaurant entity and 125 location franchisor entity to First Watch in May 2015. MH(FW) RESTAURANTS LLC presently owns and operates 12 First Watch locations throughout Greater Austin, Greater Houston and College Station.
Ron Marshall, Vice President of MAC HAIK REALTY LLC, who oversees site selection for Mac Haik Enterprises, said, “We first introduced First Watch’s crafted cocktails to Austin in our Cedar Park restaurant, and the response from the community has been even greater than we had hoped. We’re confident that our new neighborhood in Georgetown will enjoy our beverage program, fresh and innovative brunch options and people-first service. We’re grateful for the opportunity to serve this community.”
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.
About First Watch
First Watch is a high-growth daytime restaurant concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of more than 300 local “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as pancakes, omelets, sandwiches and salads, alongside specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as Nation’s Restaurant News’ top Consumer Pick in the breakfast category as well as the coffee category for its Project Sunrise coffee program in 2019. It was also named one of TripAdvisor’s Best Restaurant Chains for 2019 and one of Business Intelligence Group’s Best Places to Work in 2018. There are more than 365 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit firstwatch.com.
About Mac Haik Enterprises LTD (MHE)
MHE includes commercial real estate development entities that develop, own and manage office buildings, medical buildings, retail centers, and hotels. The Mac Haik Automotive Group is the largest independent automotive group in the state of Texas and the 15th largest in the United States with 17 new car dealerships plus 6 stand-alone used car dealerships. MHE subsidiaries also are majority owners in three rapidly expanding fast casual restaurant brands, Original ChopShop, Bellagreen and Slapfish. MH Outdoor Media LLC is an outdoor advertising media company with over 1,100 digital and static signs in Texas, Louisiana, Tennessee, Florida and Alabama. MHE was one of the founding partners and maintains an interest in Acuity Healthcare Inc, the largest ESOP owned LTAC in the country with hospitals in New Jersey, West Virginia, and Ohio. The overall MHE companies employ over 3,200 employees nationwide. For additional information regarding MHE, visit machaik-enterprises.com.