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AWARD-WINNING CAFÉ TO OPEN FIRST HOUSTON RESTAURANT

November 29, 2016

The restaurant is the second of 18 planned First Watch opening for Mac Haik Enterprises

HOUSTON – November 29, 2016 – Award-winning breakfast, brunch and lunch restaurant, First Watch, today announced it will open its first Houston First Watch on December 12. The restaurant will open at 20220 Katy Fwy. in Price Plaza and will share a parking lot with Best Buy and Babies “R” Us. The 3,600-square-foot restaurant will be the second First Watch location opened by Mac Haik Enterprises, which also owns and operates the First Watch in College Station. The group plans to open 18 First Watch restaurants in Southeastern Texas and Southwestern Louisiana. Ron Marshall, Mac Haik Realty Vice President, is managing site selection, leasing and construction.

Houston-based Mac Haik Enterprises operates successful companies in diverse industries including a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers and hotels. Now Haik, former wide receiver for the Houston Oilers and founder of Houston-based Mac Haik Enterprises, has turned his focus to being a part of First Watch’s successful growth.

“We are proud to be able to bring this fresh concept and wonderfully creative breakfast, brunch and lunch menu to Houston,” said Haik, CEO of Mac Haik Enterprises. “This city is absolutely loaded with culture and history, and we know that the foodies here will love the fresh ingredients and unique menu items First Watch is bringing to the scene.”

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant in Price Plaza will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Houston will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

One of First Watch’s newest franchise owners, Haik was formerly The Egg & I’s largest franchisee who sold his 30-restaurant entity and his major position in the previously 114-unit restaurant company to First Watch upon its acquisition of The Egg & I in May 2015. Haik is also a shareholder in First Watch, the corporate Franchisor entity.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

 

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 275 restaurants in 26 states, including more than 190 First Watch restaurants, 97 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

About Mac Haik Enterprises
Mac Haik Enterprises (“MHE”) includes a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers, restaurants and hotels. Mac Haik Automotive Group is the largest independent automotive group in the state of Texas and the 15th largest in the United States. MH Outdoor is one of the fastest growing outdoor advertising media companies in the country and the Egg & I has been one of the most rapidly expanding breakfast and lunch concepts in the US. Acuity Healthcare (a hospital organization) has also been one of the fastest growing long term acute care hospital entities (LTACH’s) in the country.  The overall MHE companies employ approximately 3,080 employees nationwide.

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