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First Watch at UCF in Orlando Now Open

July 20, 2009

New Daytime Café on University Blvd. Marks First Watch’s Sixth Orlando Restaurant

BRADENTON, Fla. (July 20, 2009) First Watch, the nation’s fastest-growing daytime-only restaurant company, expanded its presence in Orlando today with the opening of its sixth area restaurant, located at the new UCF Foundation Shopping Center on University Blvd. in east Orlando.


First Watch, Orlando’s choice for “Best Breakfast” as voted on by the readers of the Orlando Sentinel, is supporting the new restaurant with a Grand Opening celebration on August 24, where one lucky guest will win free breakfast for a year.  Grand opening event attendees who line up at the restaurant between 6 a.m. and 7 a.m. on August 24 will be entered to win the grand prize (one free breakfast per week for a year), while additional prizes will be awarded throughout the event.  To stay informed, First Watch encourages customers to become a fan on Facebook (search 'First Watch') and follow the new restaurant on Twitter (www.twitter.com/firstwatchatucf).


“We are pleased to be able to expand our presence in the Orlando market and bring our unique Breakfast, Brunch and Lunch offering to the east Orlando/UCF area,” said Chief Marketing Officer of First Watch Restaurants, Inc. Chris Tomasso.  “We think east Orlando is a vibrant area that continues to grow and provides a great mix of residential population and daytime workplaces.”  


The new restaurant is located at 3402 Technological Avenue, Orlando, FL, 32817 and seats approximately 120 patrons.

 First Watch opened its first restaurant in Orlando in 1993 on Orlando Ave. in Maitland.  Today, the company currently operates six restaurants in the market including:

o        Altamonte Springs – Ethan Allen Plaza
o        Longwood – Springs Plaza
o        Maitland on Orlando Ave.
o        Sand Lake Road – Plaza Venezia
o        Winter Garden Village 

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