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FIRST WATCH BRINGS NEW LOCATION TO COLUMBUS

December 28, 2010

(Reynoldsburg, OH)—First Watch, the Breakfast, Brunch and Lunch chain based in Bradenton, Fla., expanded its presence in Ohio when a new restaurant opened this month. The restaurant is located at 2227 Baltimore Reynoldsburg Road (SR-256). It is the eighth First Watch in the Columbus area and the 25th Ohio location.

First Watch has been named “Best Breakfast” by Columbus Monthly Magazine for seven consecutive years. Columbus Monthly Magazine has also included First Watch in its “Best of Columbus” wrap up. First Watch has also been named “Best Breakfast” by 614 Magazine in Columbus.

“We have seen a lot of success in Ohio,” said Chris Tomasso, chief marketing officer for First Watch. “We’ve been actively seeking more locations in the state and especially in Columbus. We’re confident that Reynoldsburg will be a great market for First Watch.”

First Watch features traditional favorites like pancakes, omelets, salads and sandwiches as well as signature items such as the Chickichanga and Fresh Fruit Crepes. All of their menu items are freshly prepared to order. First Watch delivers an excellent dining experience known for fast, friendly service. Each restaurant offers guests complimentary newspapers and free Wi-Fi Internet access.

First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant chain in the United States. Of its 85 restaurants in 11 states, four are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. Approximately 15 locations are expected to open in 2011 and by the end of 2012, First Watch expects to grow to 110 restaurants, with about a dozen franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.
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