“Daytime Café” to open sixth restaurant in Georgia
ATLANTA – JUNE 12, 2014 – First Watch, an award-winning Breakfast, Brunch and Lunch restaurant, today announced plans to open a sixth Atlanta-area restaurant in Kennesaw, Ga., in the fall of 2014. The new restaurant, which will employ about 25 people, will be located at 3815 Cherokee Street on the corner of Cherokee Street and Jiles Road. The 4,803-square-foot free-standing building will feature a patio for outdoor dining. First Watch currently has four Atlanta-area restaurants in Vinings, Dunwoody, Snellville and Johns Creek, with another restaurant planned to open in Alpharetta later this summer.
Kennesaw, known for its Civil War and locomotive history, was named one of the “Top 10 Best Towns for Families” by Family Circle, making it a great location for First Watch’s next restaurant.
We are really excited to be part of a town with such rich history and tradition,” said Chris Tomasso, chief marketing officer for First Watch “Its active, family-oriented culture suits us perfectly. First Watch is also particularly excited about Kennesaw’s weekly farmer’s markets. As a restaurant that commits to source produce locally whenever possible, we appreciate a community that is dedicated to fresh foods.”
Taking freshness to heart, First Watch offers 100% fresh- squeezed Orange Juice; house-made granola, and salsa; house-roasted vegetables; and cage-free eggs. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.
First Watch is a recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Pesto Chicken Quinoa Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.
First Watch’s other Atlanta-locations are located at the following addresses:
1675 Cumerberland Parkway SE
Smyrna, GA 30090
317 Dunwoody Village Parkway
Dunwoody, GA 30338
1830 Scenic Highway North
Snellville, GA 30078
- John’s Creek:
11720 Medlock Bridge Road
Johns Creek, GA 30097
- Alpharetta (Coming Soon!)
3450 Old Milton Parkway
Alpharetta, GA 30009
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.