“Daytime Café” opens fourth restaurant in Georgia
ATLANTA – Award-winning Breakfast, Brunch and Lunch restaurant First Watch today opened its fourth restaurant in metro Atlanta. The restaurant is located at 1830 Scenic Highway North in Snellville and employs approximately 25 people.
The new 4,000-square-foot Snellville restaurant holds an end-cap space in the Pharrs Village retail center and will feature a brand-new patio for outdoor dining. Last year, First Watch entered the Atlanta market and the state with the opening of restaurants in Johns Creek, Vinings/Smyrna and Dunwoody.
“They say Snellville is a place where everyone’s someone. We feel the same way about our guests and look forward to serving the community of Snellville.” Said Chris Tomasso, chief marketing officer for First Watch “We aim to deliver an exceptional Breakfast, Brunch and Lunch experience daily and feel that becoming a part of Snellville is a perfect match for First Watch.”
The new Snellville restaurant features an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.
A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.
In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona, bringing its total unit count to 137. For more information, visit www.firstwatch.com.