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FIRST WATCH DEBUTS IN SOLON

September 12, 2011

(Solon, OH) — First Watch, the Bradenton-based Breakfast, Brunch and Lunch restaurant company, expanded its presence in Ohio with the opening of a new restaurant in Solon this week. The new 3,800 sq. ft. restaurant is located at 6025 Kruse Drive in the Uptown Solon Center, and is the sixth First Watch restaurant in the Cleveland area, and the 26th in Ohio.

First Watch is known for delivering an excellent dining experience alongside fast, friendly service. The menu features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use microwaves, deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select™ Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

“The Buckeye State continues to be a great success for First Watch,” said Chris Tomasso, chief marketing officer for First Watch. “We are excited for our expansion in Cleveland, and expect strong growth in areas like Solon.”

First Watch is now open and serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

The new restaurant employs about 25 local employees.

First Watch was named “Best Breakfast” on Cleveland’s FOX 8 Hot List in 2010. The restaurant has also won numerous best breakfast accolades in Columbus and Cincinnati—as well as in other markets across the country. Overall, the company has received more than 200 “Best Of” awards.

First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant concept in the United States. Of its more than 90 existing restaurants in 13 states, six are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. First Watch recently opened new restaurants in Oklahoma City, Nashville and Milwaukee. First Watch expects to grow to 115 restaurants by the end of 2012, with a dozen franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.

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