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April 15, 2013

“Daytime Café” opens third restaurant in Maryland

BALTIMORE – Award-winning Breakfast, Brunch and Lunch restaurant First Watch continued its expansion in Maryland today with the opening of a restaurant in Timonium. The new 3,520 sq. ft. restaurant, located at 2159 York Road in the Timonium Square Shopping Center, is now the first restaurant in Timonium, bringing the total number of First Watch restaurants in Maryland to three.

First Watch has two more Maryland restaurants in Pikesville and Rockville. Each restaurant employs about 25 local employees.

“Timonium is a dynamic community and one that will be a great fit for our daytime-dining experience,” said Chris Tomasso, chief marketing officer for First Watch. “We really pride ourselves on our unique approach to Breakfast, Brunch and Lunch and always providing fast, friendly service. Our Timonium restaurant will be no different.”

The new Timonium Square restaurant features an interior design concept that maximizes the natural light provided during the restaurant’s daytime hours and incorporates color tones conveying the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  For more information, visit www.firstwatch.com.


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