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First Watch Makes it’s Debut in Settlers Ridge

December 9, 2009

Breakfast and Lunch Chain to Open Second Pennsylvania Outpost, Plans for Six Pittsburgh Area Locations in Five Years

PITTSBURGH, PA  (December 9, 2009) — First Watch, the daytime-only café with a location in Cranberry Township, has recently expanded its presence in the region with a new company-owned restaurant at the Settler’s Ridge Development located at 215 Settlers Ridge Center Drive. This is the chain’s second outpost in the Pittsburgh market and furthers First Watch’s plans to open at least six additional restaurants over the next five years.

“Since opening our first location in Cranberry in 2007, we’ve been looking for the right site to continue our expansion and finally found it in Settlers Ridge,” said Chris Tomasso, First Watch’s chief marketing officer. “It’s a great market for the First Watch brand and we’re excited to continue expanding our unique concept throughout the Pittsburgh area.”

First Watch, with operating hours of 7:00 am until 2:30 pm every day, specializes in Breakfast, Brunch and Lunch and features traditional favorites like pancakes, omelets, salads and sandwiches as well as signature items such as the Chickichanga and Fresh Fruit Crepes – all freshly prepared to order. First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant chain in the United States and the frequent recipient of “Best Of” awards in the markets where it operates. .

Of its approximately 80 restaurants in 11 states, three are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. Two additional company-owned restaurants are expected to open in 2009 and by the end of 2012; First Watch expects to grow to 110 restaurants, with about twenty franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.

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