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FIRST WATCH OPENS EIGHTH SOUTHWEST FLORIDA RESTAURANT

November 30, 2007

New Daytime Café Open to the Public November 30; Ribbon Cutting Ceremony to be Held

FT. MYERS, FLA. (November 30, 2007) – First Watch, the nation’s fastest-growing daytime-only restaurant, expanded its presence in Southwest Florida on Friday, November 30, with the opening of its eighth area restaurant, conveniently located at the brand-new First Street Village in downtown Ft. Myers.   

To commemorate the event, First Watch and the Greater Fort Myers Chamber of Commerce will host a ribbon-cutting event at the new First Street Village restaurant on Thursday, December 6 at 7:30 a.m.  First Watch will provide signature Mini Siesta Key cocktails (fruit and yogurt parfaits) and muffins to local dignitaries and members of the business community at the event.

Open from 7 a.m. to 2:30 p.m., the new 3,300-square-foot First Watch seats approximately 130 patrons and is located at 2059 Altamont Avenue, Ft. Myers, FL 33901.  

“First Street Village is poised to become one of Southwest Florida’s premier retail and lifestyle centers and its convenient location makes it the perfect home to our eighth area First Watch restaurant,” said Chris Tomasso, chief marketing officer for First Watch Restaurant.   

First Watch offers a smoke-free, attractive environment and specializes in daytime dining with unique breakfast, brunch and lunch creations freshly prepared to order.  The restaurant features traditional favorites like freshly-made pancakes and waffles, bacon and eggs to delicious salads and sandwiches.  Specialty items such as Crepeggs (thin, sweet crepes layered with your choice of topping) and the Chickichanga (think Chimichanga with eggs and spicy chicken) ensure a one-of-a-kind dining experience.

 

The company recently introduced its new Sunrise Select Premium Blend™ coffee, and complimentary WiFi Internet access is also available at all First Watch locations.  On November 5, the company moved to a completely trans fat-free menu, in an effort to assure a continued emphasis on its healthy offerings.

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