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July 14, 2014

Muddy Branch Square location marks the fourth First Watch restaurant in the state

 WASHINGTON, D.C. – July 14, 2014 – First Watch, the nation’s leading Breakfast, Brunch and Lunch restaurant, today continued its expansion in Maryland with the grand opening of its newest restaurant in Gaithersburg. Located at 802 Muddy Branch Road, the new restaurant occupies an end-cap space within Muddy Branch Square, the Giant Food-anchored center. The restaurant employs approximately 25 people. First Watch has three additional Maryland restaurants in Pikesville, Rockville and Timonium.

 “As a community with a commitment to involvement, neighborliness and willingness to extend a helping hand, Gaithersburg is the perfect location for First Watch,” said Chris Tomasso, chief marketing officer for First Watch. “We’ve become known for the best breakfast in Rockville and we’re looking forward to sharing our unique menu offerings and fresh approach to Breakfast, Brunch and Lunch with Gaithersburg’s foodies and families alike.”

First Watch is recognized for its fresh approach to Breakfast, Brunch and Lunch and takes pride in its processes, products and ingredients to deliver award-winning and highly craveable dishes. First Watch uses the freshest ingredients possible, including cage-free eggs, 100% fresh-squeezed orange juice, and housemade granola and salsa.  First Watch roasts their vegetables in house and looks to source produce locally whenever possible

 In addition to serving fresh, delicious entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.

 First Watch is a recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Pesto Chicken Quinoa Bowl. The “Daytime Café” features traditional favorites, including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona bringing its total unit count to 140. For more information, visit www.firstwatch.com.


Media Contact:

Maria Wyatt-Uhl

Fry Hammond Barr

(407) 849-0100






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