“Daytime Café “continues expansion in Southeast Florida
DEERFIELD BEACH, Fla. – First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, continues its growth today with the opening of its new Deerfield Beach restaurant, bringing its total count to 118 restaurants in 16 states, including 43 in Florida. The restaurant will employ approximately 25 people.
“We’ve been fortunate to find more opportunities to grow in our home state,” said Chris Tomasso, chief marketing officer for First Watch. “After more than 30 years in Florida, we still get requests for new restaurants and look forward to now being a part of the community of Deerfield Beach with this opening.”
The Deerfield Beach restaurant is located at 3644 W. Hillsboro Blvd. in the Shoppes of Deerfield at the corner of Hillsboro Boulevard and Powerline Road. The new 3,000-square-foot restaurant holds an end-cap space formerly occupied by H&R Block and features a patio for outdoor dining in the Publix Super Markets-anchored retail center. First Watch opened other locations in Boca Raton late last year in the Mission Bay Plaza at 20401 State Road 7 and relocated the Boca Village Square restaurant to 21170 St. Andrews Blvd late last year. Last week, First Watch opened a new restaurant in Lauderdale-by-the Sea at Sea Ranch Center located at 4715 N. Ocean Drive.
The new restaurant features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light and incorporating color tones that convey the warm and inviting personality of the brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation – all menu items are freshly prepared to order and the restaurant does not use deep fryers, microwaves or heat lamps.
Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice; house-made granola, salsa and dressings; house-roasted veggies and looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.
A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.; and is currently offering its Spring LTO through Sunday, May 11. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.