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March 20, 2014

“Daytime Café” announces plans for expansion in Maryland

WASHINGTON, D.C. – First Watch, the nation’s leading Breakfast, Brunch and Lunch concept today announced plans to expand its presence in Maryland with the opening of a new restaurant in Gaithersburg, Md., during the summer of 2014.  The restaurant will employ approximately 25 people. First Watch currently has three additional Maryland restaurants in Pikesville, Rockville and Timonium.

“As we look for areas to expand our First Watch presence, Gaithersburg, with its small town charm and deep history, was a natural fit for our local, neighborhood feel,” said Chris Tomasso, chief marketing officer for First Watch. “We look forward to bringing our fresh approach to Breakfast, Brunch and Lunch to this vibrant area and to becoming a family tradition in the community.”

The new 3,900-square-foot First Watch will be located at 802 Muddy Branch Road and occupy an end-cap space within Muddy Branch Square, the Giant Food-anchored center.

The new restaurant’s design will accentuate an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch takes freshness to heart starting each day cutting fresh fruit and vegetables, making items like French toast, crepe batter, granola and salsa from scratch, roasting vegetables in-house daily and offering 100% fresh-squeezed Orange Juice. First Watch also looks to locally source produce whenever possible. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across the Americas.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.


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