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May 12, 2014

–       Plans Call For Eight Restaurants Within Five Years –

DENVER, CO. – Colorado foodies and breakfast lovers have reason to celebrate with the announcement that First Watch, The Daytime Café will bring its unique Breakfast, Brunch and Lunch concept to Denver and Colorado Springs later this year as part of a multi-unit development agreement with Fresh Start Colorado, LLC.

The first Colorado First Watch restaurant is expected to open later this year in Denver.

First Watch is recognized for its fresh approach to Breakfast, Brunch and Lunch and takes pride in its processes, products and ingredients to deliver award-winning and highly craveable dishes.

Boasting culinary credibility that is unmatched in its segment, First Watch is a recipient of more than 200 “Best Of” accolades as well as a 2014 “MenuMasters Award” by Nation’s Restaurant News for its Quinoa Power Bowl. The First Watch menu features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice, house-made granola, and salsa, house-roasted vegetables and looks to source produce locally whenever possible. In addition to serving fresh, delicious entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.

Fresh Start Colorado, LLC is made up of Rich Boyle, a 30+ year multi-unit restaurant developer and prominent local real estate developer Bill Schuck.

“We are very excited to bring such an exceptional brand like First Watch to Colorado,” said Boyle who will serve as the managing partner.

“We feel that Denver foodies and families alike will enjoy the unique menu offerings and fresh approach to Breakfast, Brunch and Lunch,” added Schuck, president of the Schuck Corporation.

“Denver and Colorado Springs have some great neighborhoods whose residents recognize and appreciate fresh ingredients, food made with care and healthy alternatives and we are thrilled to be bringing just that to them,” said Ken Pendery, President and CEO of First Watch.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.


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