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July 10, 2014

 Daytime Café continues rich tradition in Cincinnati with new Harrison Greene location

 CINCINNATI, OH. – First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, today announced plans to open its 10th Cincinnati-area location in spring 2015. The new Harrison Greene restaurant will continue the tradition First Watch has established as the region’s go-to daytime café since opening its first Cincinnati-area restaurant in Kenwood in 1991.

 “Since opening our first restaurant more than 30 years ago, we’ve worked hard to offer a menu and atmosphere that is unique and positions us as the nationwide leader in our category,” states Chris Tomasso, chief marketing officer for First Watch. “The Cincinnati region has played an important role in making this a reality, and we are excited to come to Harrison Greene.”

The Harrison Greene First Watch will be located at 5661 Harrison Avenue in the northwest end cap of the Harrison Greene shopping center. The new 3,813-square-foot restaurant will feature a patio for outdoor dining and employ approximately 25 people. First Watch currently has restaurants in Kenwood, Downtown Cincinnati, Covington, Hyde Park, Anderson, Harper’s Station, Union Centre, Princeton Plaza and Crestview Hills.

Taking freshness to heart, First Watch offers 100% fresh-squeezed Orange Juice, house-made granola, and salsa, house-roasted vegetables and looks to source produce locally whenever possible. In addition to serving fresh, delicious entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 140 restaurants across 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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