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FIRST WATCH TO OPEN EIGHTH CINCINNATI-AREA RESTAURANT IN 2014

December 19, 2013

“Daytime Café” announces plans for restaurant in Northgate Mall

CINCINNATI, Oh. – Award-winning Breakfast, Brunch and Lunch restaurant First Watch, today announced plans to open its eighth restaurant in the Cincinnati-area in the summer of 2014. The restaurant will employ approximately 25 people.

The new 3,500-square-foot restaurant, along with TGI Friday’s and Potbelly’s, will be located in a to-be-developed extension of the Northgate Mall near the Colerain Avenue and Springdale Road intersection. First Watch joins Kabuto, LongHorn Steakhouse and Cheddar’s in the newly developed center.

First Watch was recently voted “Best Breakfast” and “Best Sunday Brunch” by Cincinnati City Beat and “Best of the North” in Cincinnati Magazine.

“First Watch has been serving great Breakfast, Brunch and Lunch to Cincinnatians since we opened our first restaurant here in 1991,” said Chris Tomasso, chief marketing officer for First Watch. “We look forward to expanding our presence in this market and opening our doors to even more foodies in the community this coming summer.”

The new Northgate restaurant will feature an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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