NASHVILLE – Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its second Nashville-area restaurant in the Cool Springs community of Franklin, Tenn., by the end of 2013. The 3,350 sq. ft. restaurant will occupy an end-cap space at 1874 W. McEwen Drive in the Drury Plaza Shopping Center, a to-be-developed retail center on the corner of Mallory Lane and McEwen Drive.
First Watch made its debut in the Nashville area and the state in 2011 with the opening of a restaurant in the Peartree Village shopping center at 210 Franklin Road in Brentwood. The company plans to open three to five additional restaurants over the coming years throughout Nashville, including Green Hills, Belle Meade and West End near Vanderbilt University. Each restaurant is expected to employ about 25 local employees.
“Nashville residents have long awaited the opening of our second restaurant, and we’re proud to announce that it will be in Cool Springs,” said Chris Tomasso, chief marketing officer for First Watch. “This has been a great market for us, and we will continue to seek opportunities to bring our fresh approach to Breakfast, Brunch and Lunch to even more residents as we expand throughout Nashville and the state of Tennessee.”
Earlier this year, First Watch made major strides in continuing its expansion throughout the state with the signing of a multi-unit franchise agreement with Knoxville, Tenn.-based Capstone Concepts, LLC to open eight restaurants over the next five years in Tennessee, Kentucky and North Carolina. The restaurants will be located in Knoxville, Chattanooga, Bristol, Kingsport, Johnson City, Asheville, N.C., and Bowling Green, Ky.
The new Cool Springs restaurant will feature an interior design that maximizes the natural light provided during the restaurants’ daytime hours – conveying the warm and inviting personality of the First Watch brand.
A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. Every entrée at First Watch is made fresh to order, and the restaurant does not use deep fryers or heat lamps.
In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.