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April 6, 2015

The new Estero location is one of 45 First Watch restaurants in the Sunshine State

ESTERO, Fla. – April 6, 2015 – First Watch Restaurants, Inc., the nation’s leading Breakfast, Brunch and Lunch concept, announced today the relocation of its decade-old restaurant in Bonita Springs. The restaurant on S. Tamiami Trail closed after business on Sunday, April 5, and will reopen Friday, April 10, at 22923 Lyden Drive in Estero as one of 45 First Watch restaurants in Florida.

The original Bonita Springs location on S. Tamiami Trail has been serving locals and tourists alike since its opening in 2005. The restaurant is moving, along with its staff, to a larger, 3,370-square-foot location about three miles north of the Bonita Springs location.

“We’ve been serving fresh breakfast, brunch and lunch in Bonita Springs for 10 exciting years,” said Chris Tomasso, chief marketing officer for First Watch. “Our lease in Bonita was up for renewal and we were presented with an opportunity to relocate to a nearby build-to-suit site with greater visibility, increased traffic counts and a larger overall footprint that will feature our new ‘urban farm’ interior design.”

The Estero location brings First Watch’s new restaurant design, which creates an atmosphere that combines the high energy of city life with comfortable farm elements that highlight our fresh approach to food that’s sure to make every guest feel at home.

First Watch will bring the same fresh approach to Breakfast, Brunch and Lunch to Estero with healthy, flavorful favorites like cage-free eggs, house-made granola and salsa, house-roasted vegetables and 100% fresh-squeezed orange juice. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, which is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America. The First Watch in Estero will also serve options from its new Fresh Juice Bar, freshly juiced in-house daily from only the finest fruits and vegetables.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.


About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl, First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville. For more information, follow First Watch on Twitter and like it on Facebook.

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