First Watch will give 100% of donations from Sunday’s event to The Giving Kitchen.
ATLANTA – April 5, 2017 – First Watch Restaurants, the Atlanta-area favorite breakfast, brunch and lunch concept, today announced it will open its newest restaurant at 7 a.m. on Monday, April 10, at 2571 Blackmon Drive, Suite 100, in Decatur. The 3,000-square-foot restaurant will host a pre-opening event on Sunday, April 9, to benefit Atlanta-based charity The Giving Kitchen, which provides emergency assistance grants to Atlanta’s restaurant community facing unanticipated hardships. The free event is from 9 a.m. to 2 p.m. and is open to the public.
The First Watch in Decatur will be the company’s seventh restaurant in the Atlanta area, with other restaurants in Alpharetta, Dunwoody, Vinings, Snellville, John’s Creed and Kennesaw. The new restaurant will employ about 25 people.
“It’s been a great four years for First Watch in the Atlanta area,” said Chris Tomasso, president of First Watch. “We opened our first restaurant here in 2013, and the response and demand from customers has been outstanding. We couldn’t be more excited to bring First Watch’s fresh breakfast, brunch and lunch menu here, and to celebrate this milestone all while supporting our friends in crisis in the restaurant community here.”
First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant in Decatur will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.
The new First Watch on Blackmon Drive will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.
The restaurant will open with First Watch’s latest “Urban Farm” interior design, which combines farm fresh elements with a high-energy, urban vibe.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 96 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.