First Watch brings creative menu and next-gen restaurant design to fourth area restaurant
JACKSONVILLE – May 30, 2017 – First Watch Restaurants, the Jacksonville-area favorite breakfast, brunch and lunch concept, opened its newest restaurant at 7 a.m. on Monday, May 29, at 4490 Southside Blvd. The 3,400-square-foot restaurant is the company’s fourth location in Jacksonville and employs about 25 people. It boasts a warm interior design that brings unique, Florida character to the new Village Commons shopping center.
First Watch on Southside opened with the restaurant’s latest “Urban Farm” interior design, which combines farm fresh elements with a high-energy, urban vibe. It incorporates reclaimed wood from boat docks from Key West to Miami. Each dining table is sustainably certified, ensuring that for every tree cut down to craft each table, a new tree is planted in its place.
“Jacksonville has been a great home for First Watch since we opened here in 2011,” said Chris Tomasso, president of First Watch. “During those years, we’ve evolved both our creative menu and our restaurant design, and our new restaurant on Southside really brings the two together for an exceptional dining experience. We couldn’t be more excited to bring First Watch’s fresh approach to breakfast, brunch and lunch to our neighbors and friends here.”
First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. First Watch on Southside also offers options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 94 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.