Popular Houston Daytime Café to Open in League City

First Watch will open its sixth Southeast Texas restaurant on Monday

HOUSTON – March 21, 2018 – Award-winning breakfast, brunch and lunch restaurant First Watch today announcedits fifth Houston-based First Watch eatery on Monday, March 26. The restaurant will open at 1720 W FM 646. The new eatery will be the sixth First Watch location opened by Mac Haik Enterprises, a Houston-based franchise group which presently owns and operates four First Watch restaurants in College Station, Katy, Champion Forest, Pearland and Cypress. The group plans to open a minimum of 18 First Watch restaurants in Southeastern Texas and Southwestern Louisiana.

Mac Haik Enterprises operates successful companies in diverse industries including a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers and hotels. Now Haik, former wide receiver for the Houston Oilers and founder of Houston-based Mac Haik Enterprises, is focused on expanding his restaurant portfolio with First Watch.

Ron Marshall, vice president of Mac Haik Realty, who is in charge of site selection for Mac Haik Enterprises, said, “Since we initially brought First Watch’s breakfast, brunch and lunch to Houston just a couple years ago, the community here has welcomed us with open arms. We’re looking forward to serving greater Houston for years to come.”

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables and cage-free eggs as well as more indulgent, traditional breakfast, brunch and lunch offerings.

First Watch in League City will also serve the restaurant’s new Project Sunrise coffee, grown by an independent group of female farmers in Huila, Colombia, called Mujeres en Café. The restaurant will also offer options from its Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.

Now one of First Watch’s newest franchise owners, Haik was formerly The Egg & I’s largest franchisee and a major partner in The Egg & I franchisor. The Houston businessman sold his 30-restaurant entity and his major position in the previously 114-unit restaurant company to First Watch in May 2015.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.


About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 320 restaurants in 27 states, including more than 240 First Watch restaurants, 75 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

About Mac Haik Enterprises

Mac Haik Enterprises (“MHE”) includes a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers, restaurants and hotels. Mac Haik Automotive Group is the largest independent automotive group in the state of Texas and the 15th largest in the United States. MH Outdoor is one of the fastest growing outdoor advertising media companies in the country and The Egg & I was one of the most rapidly expanding breakfast and lunch concepts in the US. Haik is also a major owner of Acuity Healthcare (a hospital ownership and management entity), which has been one of the fastest growing long term acute care hospital entities in the country.  The overall MHE companies employ approximately 3,080 employees nationwide.

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