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Celebrate Mom at First Watch this Mother’s Day

April 23, 2010

First Watch Gives Moms a Free Box of Chocolate this Mother’s Day

Bradenton, FL (April 23, 2010) —What woman doesn’t love chocolate? Surprise your mom with a sweet treat this Mother’s Day at First Watch. The Bradenton, Fla.-based restaurant chain will be giving away a free box of Russell Stover Chocolates to mothers that dine at any of the company’s 80 restaurants on Sunday, May 9.

“Mothers will truly feel appreciated this Mother’s Day as they indulge in our delicious omelettes or fluffy pancakes, not to mention the complimentary chocolate,” said Chris Tomasso, First Watch’s chief marketing officer. “We honor mothers with a free gift every year, because we want to recognize them for everything they do. We know mothers are always giving back — now it’s our turn.”

First Watch delivers what customers want, with employees arriving at the crack of dawn, slicing fresh fruit and vegetables and whipping up homemade pancake and French toast batter. The creative menu includes traditional favorites like eggs, pancakes, soups, salads and sandwiches along with unique signature items including the Chickichanga (whipped eggs, spicy chicken, homemade chorizo sausage, green chilies, two cheeses, onion and avocado rolled in a crispy flour tortilla and topped with Vera Cruz sauce and sour cream) or healthy Power Wrap (fluffy egg whites, smoked turkey, spinach and mushrooms wrapped tightly in a sun-dried, tomato basil tortilla with Swiss cheese).

Each month, First Watch’s 80 restaurants in 11 states serve Breakfast, Brunch and Lunch to more than 835,000 customers. On Sundays, a single First Watch restaurant might serve 750 to 850 customers between 7 a.m. and 2:30 p.m. The average per person check is around $8.50.

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About First Watch

First Watch specializes in delicious, award-winning, Breakfast, Brunch and Lunch creations all freshly-prepared. Our creative menu features traditional favorites like cooked-to-order eggs and omelets, fluffy, plate-sized pancakes, hot soups, fresh salads and mouth-watering sandwiches as well as Signature items such as the Chickichanga®, Siesta Key Cocktail® and Power Wrap®. Under our “You First” service philosophy, First Watch is committed to doing whatever it takes to make our customers’ visits memorable. Free WiFi internet access and newspapers are available at all restaurants. First Watch operates more than 80 restaurants in 11 states that are open daily from 7:00am until 2:30pm. For more information, visit www.firstwatch.com

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