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March 11, 2013

"Daytime Café" shines on Easter Sunday

Bradenton, Fla. – For decades, Breakfast, Brunch and Lunch restaurant First Watch has been the Easter Brunch destination for families across the country. The award-winning restaurant will continue its 30-year tradition at its more than 100 restaurants across the U.S. on Easter Sunday, March 31.

"Our attentive, highly experienced staff has been providing families with an outstanding Easter Brunch experience for 30 years," said Chris Tomasso, chief marketing officer for First Watch. "First Watch is committed to exceeding customer expectations for this special day through top-notch service and a delicious, made-to-order menu."

The expansive menu options cater to the unique preferences of every member of the family, from traditional favorites to signature First Watch specialties such as the Chickichanga®, Skillet Hashes, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

The restaurant also announced guests’ top five picks for Easter Sunday based on sales from 2012:

  • The Traditional
    Two fresh eggs any style with choice of grilled ham steak, thick-sliced bacon, turkey sausage or sausage links. Served with an English muffin and fresh, seasoned potatoes.
  • Tri-fecta
    Two eggs any style with either a light and airy Belgian waffle or a multigrain pancake and thick-sliced bacon, turkey sausage or sausage link.
  • The Works Omelet
    Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with sour cream.
  • Bacon and Onion Skillet Hash
    Two eggs any style atop a hash of fresh, seasoned potatoes, bacon and house-roasted onions with melted Cheddar and Monterey Jack.
  • Avocado, Bacon and Tomato Skillet Hash
    Two eggs any style atop a hash of fresh, seasoned potatoes, avocado, bacon and tomatoes with melted Cheddar and Monterey Jack.

Awarded more than 200 "Best Of" accolades in markets across the country, First Watch is known for its fast, friendly service and freshly prepared creations. Offerings of all-natural chicken, homemade granola and salsa, low-fat organic yogurt and seasonal produce sliced and served daily are just a few details that set First Watch apart from the rest. Deep fryers, microwaves and heat lamps are never used.

First Watch serves its entire menu seven days a week. To find a local First Watch, visit www.firstwatch.com.

About First Watch
Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.


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