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November 11, 2013

Daytime Café customers receive Bonus Bucks with every $100 in gift cards purchased

Bradenton, Fla. – This holiday season, give the gift of award-winning Breakfast, Brunch or Lunch and receive a gift in return. First Watch Restaurants announced today the launch of its annual holiday gift card promotion at its more than 110 restaurants across the U.S.

Holiday shoppers will receive $20 in Bonus Bucks for every $100 in gift cards purchased now through Tuesday, Dec. 31. The Bonus Bucks are valid Wednesday, Jan. 1, 2014, through Friday, Feb. 28, 2014.

“Gift cards have seemingly become one of the most commonly gifted holiday present in recent years, especially with the convenience of online shopping.” Said Chris Tomasso, chief marketing officer for First Watch. “This holiday promotion allows our customers to find the perfect gift for the foodie on their list while also receiving a small gift in return.

First Watch is currently the largest daytime-only restaurant concept in the U.S. and continues to grow with nearly 15 new restaurant openings in 2013.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant or to purchase a gift card online, visit https://www.firstwatch.com.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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