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FIRST WATCH CELEBRATES FATHER’S DAY WITH FREE MAPLE SYRUP FOR DAD

May 18, 2012

Bradenton, Fla. – May 17, 2012 – Award-winning Breakfast, Brunch and Lunch restaurant First Watch celebrates dads on Father’s Day by giving a complimentary bottle of their all natural, 100% pure maple syrup to all dads that dine at any of the company’s more than 90 restaurants on Sunday, June 17. The pure maple syrup is available for purchase at all First Watch restaurants nationwide. *Please see giveaway details below

“This marks the sixth consecutive year First Watch has paid a much deserved tribute to dads on Father’s Day” said Chris Tomasso, chief marketing officer for First Watch. “We want to convey our appreciation for all dads and the impact they have on the lives of our customers.”

A recipient of more than 200 Best Breakfast and Best Brunch accolades nationwide, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. In March 2012, First Watch launched a new menu offering 15 new items with fresh, new ingredients, including house-roasted fresh vegetables, and house-made granola, Muesli cereal and Ciabatta bread salad croutons. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant in your area, please visit: https://www.firstwatch.com/locations.htm

*While supplies last. Dine-in only.

About First Watch
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 14 states and additional units under development as part of the Bradenton, FL-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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