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FIRST WATCH CELEBRATES MOTHER’S DAY WITH FREE CHOCOLATES FOR MOM

April 23, 2012

Bradenton, Fla. – April 16, 2012 – Award-winning Breakfast, Brunch and Lunch restaurant First Watch will once again pay tribute to moms on Mother’s Day by offering a complimentary box of Russell Stover Chocolates to mothers that dine at any of the company’s more than 90 restaurants on Sunday, May 13. *please see giveaway details below

“Let’s face it, we wouldn’t be here without our Moms. We enjoy taking this opportunity to honor and thank all mothers with this free gift every year because of all that they do for their families,” said Chris Tomasso, chief marketing officer for First Watch. “Mother’s Day is a great reason to give Mom the day off and treat her to Breakfast, Brunch or Lunch and we want to make Mom’s visit a little sweeter.”

First Watch is known for delivering an excellent dining experience and fast, friendly service. A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

This Mother’s Day, First Watch will be offering their new menu featuring 15 new items with fresh, new ingredients, including house-roasted fresh vegetables, and house-made granola, Muesli cereal and Ciabatta bread salad croutons. All menu items are prepared fresh to order, and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi internet access.

To find a First Watch restaurant in your area, please visit: https://www.firstwatch.com/locations.htm

• While supplies last. Dine in only.

About First Watch
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 14 states and additional units under development as part of the Bradenton, FL-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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