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First Watch Debuts in Oklahoma City

January 31, 2011

Daytime-Only Café Opens First Oklahoma City Location
(Oklahoma City, OK)—First Watch, the Breakfast, Brunch and Lunch chain based in Bradenton, Fla., opened its first Oklahoma City restaurant Jan. 31. The restaurant is located in the Quail Springs Marketplace at 2328 W. Memorial Road. It is the second location in Oklahoma. Dabbour Enterprises, LLC has committed to open three First Watch restaurants in the Oklahoma City market over the next five years.
“We look forward to expanding our presence in Oklahoma with this new restaurant in Oklahoma City,” said Chris Tomasso, chief marketing officer for First Watch. “We’ve been actively seeking more locations in the state and we’re confident that Oklahoma City will be a great market for First Watch.”
In 2009, Consumer Reports gave First Watch their highest rating of all restaurants in all categories. First Watch has also received more than 80 “Best Breakfast” awards in markets across the country.
First Watch features traditional favorites like pancakes, omelets, salads and sandwiches as well as signature items such as the Chickichanga and Fresh Fruit Crepes. All of their menu items are freshly prepared to order. Each restaurant offers guests complimentary newspapers and free Wi-Fi Internet access. First Watch is open every day from 7 a.m. to 2:30 p.m. First Watch is a frequent recipient of “Best Of” accolades in new and existing markets.
First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant chain in the United States. Of its 83 restaurants in 11 states, three are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. Approximately 15 locations are expected to open in 2011 and by the end of 2012, First Watch expects to grow to 110 restaurants, with about a dozen franchised locations open and more than 30 in various stages of development.
For more information, visit www.firstwatch.com.
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