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FIRST WATCH DONATES MORE THAN $200,000 IN CHINA, GLASSWARE AND FLATWARE TO HABITAT FOR HUMANITY

November 22, 2011

(Bradenton, FL) — First Watch, the Bradenton, Florida-based Breakfast, Brunch and Lunch restaurant company, recently donated more than $200,000 worth of quality used dishes, glasses and silverware to Habitat for Humanity ReStore outlets across the nation, which sell donated goods to the general public at a fraction of the retail price. Proceeds help local Habitat affiliates fund the construction of Habitat homes within their communities.

The items were collected from the more than 90 existing First Watch restaurants in 13 states, with each restaurant supplying approximately $2,200 worth of merchandise.

“First Watch strives to support charitable giving on both a national and local level,” said Chris Tomasso, chief marketing officer for First Watch. “We are excited to support Habitat for Humanity’s efforts and proud that the proceeds from our donations will help people in need throughout all of the communities in which First Watch restaurants operate.”

To find a ReStore outlet in your area, visit http://www.habitat.org/restores.

First Watch has received more than 200 “Best Of” accolades in markets across the country. All First Watch restaurants are open daily from 7 a.m. to 2:30 p.m. Each restaurant employs about 25 local employees.

First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant concept in the United States. Of its more than 90 existing restaurants in 13 states, six are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. First Watch recently opened new restaurants in Oklahoma City, Nashville, Jacksonville and Milwaukee. First Watch expects to grow to 110 restaurants by the end of 2012, with a dozen franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.

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