Bradenton, Fla. – Jan. 14, 2013 – The New Year has officially arrived, and to jump start those resolutions, award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced new seasonal menu items featuring superfoods – ingredients rich in nutrients and boasting various health benefits.
“Our winter menu is a reflection of our fresh approach to Breakfast, Brunch and Lunch and commitment to culinary innovation,” said Chris Tomasso, chief marketing officer for First Watch. “With the New Year upon us, we wanted to offer our guests delicious, healthy options that will help jump start their resolutions. And, given the success of our fall seasonal menu last year, guests can expect to see other special seasonal menus launched throughout the year.”
In addition to all the traditional First Watch favorites, guests will find the following seasonal menu items at their local restaurant for a limited time starting Monday, Jan. 21:
- Broccoli and Turkey Frittata
An open-faced omelet with house-roasted broccoli, turkey and cheddar and parmesan cheeses served with dressed greens and multigrain toast. $7.99
- Quinoa Power Bowl
Protein-packed grain mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken, basil pesto sauce, feta crumbles and fresh herbs. $8.29
These two new items are filled with superfoods rich in protein, fiber, iron, de-toxins and necessary vitamins to sustain a healthy lifestyle. Two of the ingredients, quinoa and kale, have become more popular in recent years. Quinoa’s notoriety will only grow in 2013, as the United Nations has named this year the International Year of Quinoa.
First Watch’s fresh and healthy seasonal menu items are available in all restaurants Jan. 21 through March 3.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
About First Watch
Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.