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FIRST WATCH HONORS MOMS, DADS AND GRADS

April 21, 2014

“Daytime Café” offers Bonus Bucks for every $100 in gift cards purchased

 Bradenton, Fla. – For more than 30 years, award-winning restaurant First Watch has been the go-to destination for brunch on Mother’s Day and Father’s Day and families celebrating graduates. Beginning today in honor of these special occasions guests will receive $20 in Bonus Bucks for every $100 in gift cards purchased during a single visit from April 21 though June 15. Bonus Bucks are redeemable Monday, June 16, through Wednesday, July 30, and the gift cards never expire at its more than 115 restaurants across the U.S.

 Additionally, as in years past, First Watch will continue its tradition of treating moms with a free box of chocolate on Mother’s Day, Sunday, May 11, and dads with a free bottle of First Watch’s all-natural, 100 percent pure maple syrup on Father’s Day, Sunday, June 15.

 “We are honored that families choose to celebrate these special occasions with us and look forward to continuing to make it a tradition for them,” said Chris Tomasso, chief marketing officer for First Watch. “Our gift cards are the perfect way to honor that special person in your life and with their popularity we like to offer a small gift in return through the Bonus Bucks.”

 First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. To find a local First Watch, visit www.firstwatch.com.

 

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.

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