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May 13, 2013

"Daytime Café" offers two, good-for-you menu items to savor spring flavors

Bradenton, Fla. – Savor the season as award-winning restaurant First Watch launches its new spring menu offering fresh Breakfast, Brunch and Lunch options, including the restaurant’s first-ever companywide salmon entrée.

In addition to all the traditional First Watch favorites, guests will find the following seasonal menu items at their local restaurant for a limited time starting Monday, May 13:

  • Smoked Salmon & Spring Chive Scramble
    Fluffy eggs scrambled with smoked salmon and chive cream cheese topped with fresh herbs. Served with dressed greens and a ciabatta crisp. $8.59

  • Toasted Turkey Artichoke Sandwich
    Sliced turkey with provolone, a creamy artichoke spread, baby spinach and lemon vinaigrette on toasted sourdough bread. Served with dressed greens. $7.89

The new menu items feature ingredients that boast several nutritional benefits. The Smoked Salmon and Spring Chive Scramble’s key ingredient – salmon – is in season this time of year and is considered a superfood rich in omega-3 fatty acids. In addition, artichokes, as prepared in the Toasted Turkey Artichoke Sandwich, are also in season and are loaded with antioxidants and dietary fiber.

Back by popular demand, the Quinoa Power Bowl will remain on the spring seasonal menu. This winter menu favorite features quinoa, a protein-packed grain, mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken, basil pesto sauce, feta crumbles and fresh herbs.

"Our Spring Menu offers items that highlight the flavors of the season and showcase our culinary innovation," said Chris Tomasso, chief marketing officer for First Watch. "There’s a certain level of trust our guests have instilled in us to provide fresh and flavorful menu items, and our spring menu definitely meets, if not exceeds, that level."

First Watch’s spring seasonal menu items are available in all restaurants May 13 through June 30.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 "Best Breakfast" and "Best Brunch" accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.


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