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November 10, 2011

(BRADENTON, FL) — First Watch, the Bradenton, Florida-based Breakfast, Brunch and Lunch restaurant company, will offer its annual holiday gift card promotion at all 92 restaurants nationwide and online.

Beginning November 14th and running through December 31st, guests will receive $20 in Bonus Bucks for every $100 in gift cards purchased. Bonus Bucks are redeemable beginning January 2 through February 29, 2012.

“A gift card is the perfect gift for those who dine frequently at First Watch restaurants,” said Chris Tomasso, chief marketing officer for First Watch. “Our holiday promotion allows us to provide customers with an extra $20 worth of their favorite menu items, and we are thrilled to help them save money at our restaurants in the New Year.”

To find a First Watch restaurant in your area, please visit: https://www.firstwatch.com/locations.htm

First Watch specializes in the creation of traditional Breakfast, Brunch and Lunch favorites such as pancakes, omelets, salads and sandwiches, as well as signature items including the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order, and the restaurant does not use microwaves, deep fryers or heat lamps.

First Watch has received more than 200 “Best Of” accolades in markets across the country. All First Watch restaurants are open daily from 7 a.m. to 2:30 p.m. Each restaurant employs about 25 local employees.

First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant concept in the United States. Of its more than 90 existing restaurants in 13 states, six are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. First Watch recently opened new restaurants in Oklahoma City, Nashville, Jacksonville and Milwaukee. First Watch expects to grow to 110 restaurants by the end of 2012, with a dozen franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.


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