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FIRST WATCH LAUNCHES COMPLIMENTARY WiFi INTERNET ACCESS

February 20, 2007

Complimentary WiFi Now Available at All First Watch Restaurants

Bradenton, FL (Febuary 20, 2007) – First Watch Restaurants, Inc. the nation’s fastest-growing daytime dining restaurant, announced today that is has launched complimentary wireless fidelity (WiFi) Internet access at all company restaurants.

"Many customers rely on mobile technology on a daily basis, and free wireless internet access is certainly an advantage for these people,” said Chris Tomasso, Chief Marketing Officer, First Watch Restaurants, Inc. “By offering complimentary WiFi, we are enhancing the overall guest experience and encouraging more frequent visits to First Watch."

A recent survey commissioned by the Specialty Coffee Association found that 11 percent of customers cited wireless Internet access as a factor in choosing one café over another. “One reason could be the growing trend in business breakfasts or “Power Breakfasts” as they have come to be known,” Tomasso said. “First Watch already appeals widely to the business community and is the frequent recipient of “Best Power Breakfast” accolades and recognition,” added Tomasso. “Complimentary WiFi internet access will only enhance the relationship with this audience. First Watch has plans to add more than 15 new restaurants in 2007 – all of which will open with WiFi readily available.

To implement the program, First Watch partnered with Wandering Wifi, an Atlanta, GA-based HotSpot and corporate wireless infrastructure solution provider. The goal was to provide a user-friendly system, whereby customers may access the Internet without complicated, lengthy login processes and credit card requirements.

About Wandering Wifi

Wandering WiFi is one of the leading wireless HotSpot and corporate wireless infrastructure solution providers in the United States. The company deploys customized wireless solutions for over 500 customers across the country, with locations including airports, cafes, hotels, condos and resorts, retail outlets and corporate offices. For more information, visit http://www.wanderingwifi.com/.

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