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FIRST WATCH LAUNCHES FACEBOOK SUMMER SWEEPSTAKES

July 23, 2012

BRADENTON, Fla. – July 23, 2012 – Foodies unite! One lucky Facebook fan will be randomly selected to win complimentary Breakfast, Brunch or Lunch for two for a year from award-winning restaurant First Watch. Fans of the First Watch Facebook page can enter to win the summer sweepstakes now through Friday, Aug. 31.

“We value our avid fans and their commitment to the First Watch brand both online and off,” said Chris Tomasso, chief marketing officer for First Watch. “What better way to reward them than with a year of free Breakfast, Brunch or Lunch?”

Here’s how it works:
• ‘Like’ the First Watch Facebook page – http://www.facebook.com/FirstWatch.

• Click on the Summer Sweepstakes app, complete the entry form, agree to the rules and submit. Only one entry per Facebook email address. For direct access to the Summer Sweepstakes app, visit http://a.pgtb.me/ddxd.

• With just one click, “share” the unique URL and refer friends. The more friends that enter, the more chances to win.

• One winner will be randomly selected. A second winner will be selected directly from the winner’s network of Facebook friends who also entered to win.

A recipient of more than 200 Best Breakfast and Best Brunch accolades nationwide, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. In March 2012, First Watch launched a new menu offering 15 new items with fresh, new ingredients, including house-roasted fresh vegetables, and house-made granola, Muesli cereal and Ciabatta bread salad croutons. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For the official Summer Sweepstakes rules, visit https://www.firstwatch.com/summersweepstakesrules.htm. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

About First Watch
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 14 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.
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