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FIRST WATCH SUPPORTS DINE OUT FOR NO KID HUNGRY CAMPAIGN

September 14, 2011

(Bradenton, FL) — From September 18th through September 24th, First Watch, the Breakfast, Brunch and Lunch restaurant company, will participate in the annual Share Our Strength’s Dine Out For No Kid Hungry™ Campaign (formerly Great American Dine Out), a national dine-out strategy to end childhood hunger in America by 2015. It will be the company’s fourth consecutive year of support.

During the campaign, a percentage of sales will be donated from 88 First Watch restaurants around the country to support Share Our Strength’s No Kid Hungry campaign. In addition, guests will have the opportunity to contribute $1 to their bill at check out. Funds raised by First Watch, together with thousands of restaurants and millions of consumers nation-wide, will enable Share Our Strength® to support more than 150 organizations in 47 states, and the District of Columbia.

Last year, more than 4,000 restaurants participated in Dine Out For No Kid Hungry to raise more than $1.5 million. First Watch is dedicated to helping the campaign achieve its 2011 goal of doubling that amount to $3 million, to ensure that one day no child in America grows up hungry.

“Childhood hunger in America is such a critical issue and one that can be prevented,” said Chris Tomasso, chief marketing officer for First Watch. “Participating in this campaign means that not only do we have a chance to make a difference, but so do our customers.”

For more information on Share Our Strength’s Dine Out For No Kid Hungry™, visit join.strength.org.

First Watch, which has received more than 200 “Best Of” accolades in markets across the country, is known for delivering an excellent dining experience alongside fast, friendly service. Its menu features traditional and fresh favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. Serving its entire menu seven days a week from 7:30 a.m. to 2:30 p.m., the restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

First Watch is the largest and fastest-growing, privately owned, daytime-only restaurant concept in the United States. Of its more than 90 existing restaurants in 13 states, six are franchised and four are licensed and future growth is expected to come from key multi-unit, regional franchises to experienced restaurateurs in new markets in 35 states throughout the continental U.S. First Watch recently opened new restaurants in Oklahoma City, Nashville and Milwaukee. First Watch expects to grow to 115 restaurants by the end of 2012, with a dozen franchised locations open and more than 30 in various stages of development. For more information, visit www.firstwatch.com.

Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign – a national effort to end childhood hunger in America by 2015 – Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public‐private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit Strength.org to get involved.

Share Our Strength’s Dine Out for No Kid Hungry™ is a national event that brings together thousands of restaurants and millions of consumers to help make sure no child in America grows up hungry. From September 18-24, 2011, participating restaurants raise funds in a variety of ways to support the No Kid Hungry®Campaign, Share Our Strength’s® national effort to end childhood hunger in America by 2015. Share Our Strength’s Dine Out for No Kid Hungry is nationally sponsored by Sysco, American Express, Ecolab, USA Today and the National Restaurant Association. Visit DineOutForNoKidHungry.org.

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